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Jan 23, 2013
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. >> example, coca-cola's ad. click on their site and decide who bins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. it turns into having a life of its own and you have a chance to be talked about in a way you don't if you are advertising somewhere else. mercedes-benz leaked its ad on its facebook page today, encouraging the buzz. thousands of likes and dozens of comments about this objective commercial. >> well, the commercial that started all the buzz, that was the 1984 apple commercial. a one minute long vision introducing the new computer. it cost $900,000 and it aired only once, that one day, but it is considered one of the most successful super bowl ads ever. i think you remember it. >> we didn't show all of them. >> no. yeah, you didn't see half of them. >> it eliminates the idea that you take a break to go to the bathroom. you have to stay and watch. you can't turn away. >> especially this year, the niners. >> absolutely. >>>
. >> example, coca-cola's ad. click on their site and decide who bins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. it turns into having a life of its own and you have a chance to be talked about in a way you don't if you are advertising somewhere else. mercedes-benz leaked its ad on its facebook page today, encouraging the buzz. thousands of likes and dozens of comments about this objective commercial....
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Jan 23, 2013
01/13
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. >> reporter: example, coca- cola's ad. click on their site to watch it and decide who wins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. you have a chance to be talked about in a way you don't if you're advertising somewhere else. mercedes wednesday leaked its ad today. encouraging the buzz. thousands of likes and dozens of comments about the suggestive commercial. >> missed a spot. >> reporter: the commercial that started all the buzz, that was the 1984 apple commercial. a one minute long vision introducing the new macintosh computer. it cost $900,000 and aired only on that one day. it's considered one of the most successful super bowl ads ever. >> nice car. >> good, i'm glad you noticed. >> i got the message. you know, a lot of people just watch for the ads too. there are people who don't care about the game. >> but not this year. >> that was the right answer. >> we are sending a team reporters to new orleans. dennis o'donnell, vern glenn
. >> reporter: example, coca- cola's ad. click on their site to watch it and decide who wins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. you have a chance to be talked about in a way you don't if you're advertising somewhere else. mercedes wednesday leaked its ad today. encouraging the buzz. thousands of likes and dozens of comments about the suggestive commercial. >> missed a spot. >>...
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Jan 14, 2013
01/13
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. >>> coca-cola is taking to the airwaves to combat obesity. the company is airing ads ahe is degree the issue or cable -- is addressing the issue on cable networks. their record of providing drinks with fewer calories and weight gain is the result of consuming too many calories of any kind not just from soda is the focus. coca-cola says the ads are just part of a big push to address obesity in the coming years. >>> how does dinner in a bottle sound? according to advertisers, one trend we'll see in the food industry this year is companies turning solid food into liquids. some big name brands are already on board. kellogg's recently launched breakfast to go shakes. the point here making eating more convenient for people on the go. >>> well, if you are still into eating solid food, today tony tantillo is showing us how to pick out the ripest red navel orange. >> reporter: today's tip of the day is red navel oranges from florida. this is the time of the year where they are coming in. they have no seeds. red navel oranges. now, at one time these we
. >>> coca-cola is taking to the airwaves to combat obesity. the company is airing ads ahe is degree the issue or cable -- is addressing the issue on cable networks. their record of providing drinks with fewer calories and weight gain is the result of consuming too many calories of any kind not just from soda is the focus. coca-cola says the ads are just part of a big push to address obesity in the coming years. >>> how does dinner in a bottle sound? according to advertisers,...
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Jan 15, 2013
01/13
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. >>> and coca-cola launches an ad campaign touting its commitment to ending the obesity epidemic. >> the long-term health of our families and the country is at stake. >> in a new commercial, coca-cola lays out its record of offering more and more beverages with fewer calories and in smaller sizes. the soda company points out that weight gain is the result of consuming too many calories of any kind, not just soda. we know that's right, terrell. >> that absolutely is right. i guess you got to fight fire with fire in this case. >> yes. >> ashley morrison here in new york. thank you very much. >>> coming up next, your tuesday morning weather. >>> in sports, kevin durant powers oklahoma city as the thunder roll to the best record in the nba. oklahoma city as the thunder roll to the best record in the nba. hungry for the best? it's eb. want to give your family the very best in taste, freshness, and nutrition? it's eb. eggland's best. better taste. better nutrition. better eggs. maybe you can be there; maybe you can't. when you have migraines with fifteen or more headache days a month, you
. >>> and coca-cola launches an ad campaign touting its commitment to ending the obesity epidemic. >> the long-term health of our families and the country is at stake. >> in a new commercial, coca-cola lays out its record of offering more and more beverages with fewer calories and in smaller sizes. the soda company points out that weight gain is the result of consuming too many calories of any kind, not just soda. we know that's right, terrell. >> that absolutely is...
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Jan 15, 2013
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. >>> coca-cola kicking off a new ad campaign surrounding soda and obesity. >> if you take in more calories than you burn off you will gain weight, duh. >> yeah, that's how it works. >>> former president george h.w. bush is at home this morning after spending two months in a hospital. >>> feeling very patriotic at walmart reportedly announcing a plan today to hire every single veteran who wants a job. >> in florida a fearless fisherman wanted to catch that tarpin by hand. >> all that -- >> did you ever talk to your family, father? >> yeah we were in touch during the time. >> they said "keep up the good work"? what did they say? >> and all that matter. >> this new desire on your part not to negotiate, no one is talking to each other how to resolve this. >> a company developed a vending machine that sells marijuana. [ cheers and applause ] in a related story the recession is over! we did it! captioning funded by cbs >>> welcome to "cbs this morning." it is a confession that many in the sports world never expected to hear. cbs news has confirmed that on monday, lance armstrong admitted doping
. >>> coca-cola kicking off a new ad campaign surrounding soda and obesity. >> if you take in more calories than you burn off you will gain weight, duh. >> yeah, that's how it works. >>> former president george h.w. bush is at home this morning after spending two months in a hospital. >>> feeling very patriotic at walmart reportedly announcing a plan today to hire every single veteran who wants a job. >> in florida a fearless fisherman wanted to...
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Jan 15, 2013
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. >> and coca-cola tackles obesity for the first time. how they are defending their sugary stigma in a tv ad campaign. >>> breaking news at crockett in the east bay a structure on fire at jackson and loring avenues on the waterfront. we have crews on the scene. we spoke to the fire chief earlier. he says that fire is suspicious. and again, there is some access issues. chopper 5 is over the scene. so we can get a live look now at the current conditions a lot of fire crews still out there. once again there are some access issues getting to the fire. they are having to get hoses out there. they are having a hard time getting to the flames. they are having to use some fire boats to get out there. it's been burning for a while. it could be burning for a little while longer, as well. then again, they are telling us that fire is suspicious. then once they get the fire under control, then the investigation has to continue after that. so as far as traffic goes, as you can see, this is not a heavily traveled area at this time of the morning. it is
. >> and coca-cola tackles obesity for the first time. how they are defending their sugary stigma in a tv ad campaign. >>> breaking news at crockett in the east bay a structure on fire at jackson and loring avenues on the waterfront. we have crews on the scene. we spoke to the fire chief earlier. he says that fire is suspicious. and again, there is some access issues. chopper 5 is over the scene. so we can get a live look now at the current conditions a lot of fire crews still...
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Jan 23, 2013
01/13
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coca-cola as ad is already up on its website. the company is letting you tell them how you think this commercial should end on game day. mercedes leaked this ad on its facebook page on yesterday getting hype with dozens of comments about the suggestive commercial. at about $4 million per 30 seconds ads, the strategy is to push social media to build buzz about the product before kickoff. companies say they are trying to have a conversation with consumers and give them incentives to take a sneak peek. >> it's not brand-new but i think there's more contests a little bit. some of them are offering prizes to win if you see the ads when you watch the game. >> reporter: experts say this pays off and seeing the commercial before the game can score big points. not to mention the companies using this strategy also get a little extra ad time without having to pay that super bowl price. reporting live in san francisco, cate caugiran, cbs 5. >>> 5:40. new rules when it comes to slamming your boss on facebook. what you can and can't get away w
coca-cola as ad is already up on its website. the company is letting you tell them how you think this commercial should end on game day. mercedes leaked this ad on its facebook page on yesterday getting hype with dozens of comments about the suggestive commercial. at about $4 million per 30 seconds ads, the strategy is to push social media to build buzz about the product before kickoff. companies say they are trying to have a conversation with consumers and give them incentives to take a sneak...
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Jan 17, 2013
01/13
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>> look, i have friends at coca-cola and friends at most of the soft drink companies. i think you've got to give them credit for at least putting this out there and saying obesity is an issue in america, and calories do count, and we're now talking about it as a result of them doing that. and it probably will generate some kind of a dialogue. >> i'll give them credit skeptically because i think they're covering themselves. some people believe that coca-cola is trying to get in front of the obesity lawsuits. here's professor john banzaf from george washington university who has another opinion. "despite media speculation that coca-cola's new ad campaign is aimed in part at shielding it from obesity legal actions, that i think that, the ads may, in fact, trigger new fat lawsuits by providing a new basis for activist lawyers concerned about obesity. coke's new campaign states that all calories count, no matter where they come from, and suggests that the calories from its sugary soft drinks have no greater tendency to contribute to obesity in children and others than calor
>> look, i have friends at coca-cola and friends at most of the soft drink companies. i think you've got to give them credit for at least putting this out there and saying obesity is an issue in america, and calories do count, and we're now talking about it as a result of them doing that. and it probably will generate some kind of a dialogue. >> i'll give them credit skeptically because i think they're covering themselves. some people believe that coca-cola is trying to get in front...
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Jan 16, 2013
01/13
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. >>> no more sugar coating for coca-cola. the soft drink company is admitting being part of the obesity problem in oo controversial new tv ad. the ad started running last nielth. koch says it's aware of the part that it's playing in the obesity epidemic, and it wants to help fight it, but critics say the company is simply doing damage control in the wake of a lot of campaigns to limit soft drink servings. >>> there's an unusual ingredient in some new girl scout cookies. vitamins. >> the new cookies are called mango creams with nutrafusion. the cream center supposedly features the new trigsal benefits of eating cranberries pom gran ets oranges grapes and strawberries. the cooky is available for a limited time only. >> put me town for ten box sfls no. give me the thin mints and don't put any vitamins on them. okay. >>> guess who was on the cover of sports illustrated? the former coach who must stop the team that he helped build. " " . >>> well, there is a long list of great 49er quarterbacks who have graced the coffer of sports
. >>> no more sugar coating for coca-cola. the soft drink company is admitting being part of the obesity problem in oo controversial new tv ad. the ad started running last nielth. koch says it's aware of the part that it's playing in the obesity epidemic, and it wants to help fight it, but critics say the company is simply doing damage control in the wake of a lot of campaigns to limit soft drink servings. >>> there's an unusual ingredient in some new girl scout cookies....
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Jan 23, 2013
01/13
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now, for example, coca-cola's ad is already previewed on its website. you can watch it and tell them how the commercial should end. >> mercedes-benz already leaked its ad on facebook already and it's getting hype with comments suggested about the commercial. $4million for 30 second ads to build social buzz about the products before kickoff. companies are working to have a conversation with consumers and give them incentives to take a sneak peek. >> it's not brand-new but i think at least more contests a little bit. some of them are offering prizes if you watch the game you have a chance if you seat ads to win. >> now, experts say seeing the commercial before the game can score big points. not to mention the obvious here the companies that are using this strategy are getting this extra ad time without having to pay a time for that super price for super bowl air time. reporting live in san francisco, cate caugiran, cbs 5. >> they are getting free pub right now but i like to watch the game and when they come out, did you see that one, did you see that one?
now, for example, coca-cola's ad is already previewed on its website. you can watch it and tell them how the commercial should end. >> mercedes-benz already leaked its ad on facebook already and it's getting hype with comments suggested about the commercial. $4million for 30 second ads to build social buzz about the products before kickoff. companies are working to have a conversation with consumers and give them incentives to take a sneak peek. >> it's not brand-new but i think at...
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Jan 15, 2013
01/13
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the coca-cola ad that's drawing harsh criticism. >> and talk about the hair of the dog. how a puppy's life was saved with vodka. >>> 33 and freezing in san jose and 39 degrees even in san francisco. warmer days are ahead. we'll talk about that coming up. >> and outside right now, here's a live look at three of our traffic cameras. you can see traffic moving okay right now across the golden gate bridge, the bay bridge and the san mateo bridge. and we saw some lane change trucks across the golden gate. more traffic and weather together every 10 minutes. >>> a debate is growing over marijuana use and lower iq scores. a study published last august tracked more than 1,000 people and found drops in iq for those who started smoking pot as adolescents. but now a new analysis published yesterday calls the original conclusions into question. it says differences in education, job history and other socio-economic factors may be more important. >>> coke says it's not to blame for getting people fat. the company launched a tv campaign yesterday laying out coke's record of offering low
the coca-cola ad that's drawing harsh criticism. >> and talk about the hair of the dog. how a puppy's life was saved with vodka. >>> 33 and freezing in san jose and 39 degrees even in san francisco. warmer days are ahead. we'll talk about that coming up. >> and outside right now, here's a live look at three of our traffic cameras. you can see traffic moving okay right now across the golden gate bridge, the bay bridge and the san mateo bridge. and we saw some lane change...
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Jan 25, 2013
01/13
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of coca-cola told me here "we're still walking on ice" but if his words "everyone now believes the ice is going to hold." >> pelley: but, anthony, the last financial catastrophe was because a bubble burst. and what are the chances this is a bubble in the stock market? >> reporter: well, i think, scott, some people are concerned the market may be getting a little ahead of itself here, that ordinary investors are rushing back in. but it is fueled by some very encouraging economic news and we'll get another barometer of where we are next week. on wednesday, the g.d.p. number comes out. friday we get the latest jobless claims. >> pelley: anthony will be back from davos in just a few minutes. anthony, thank you very much. well, the last time that barack obama and hillary clinton sat down together to answer questions it was in a debate in the middle of a fight for the democratic presidential nomination. they were at each other's throats. well, today just days away from the end of her term as secretary of state, they sat down again together to answer questions. this time from steve kroft of "
of coca-cola told me here "we're still walking on ice" but if his words "everyone now believes the ice is going to hold." >> pelley: but, anthony, the last financial catastrophe was because a bubble burst. and what are the chances this is a bubble in the stock market? >> reporter: well, i think, scott, some people are concerned the market may be getting a little ahead of itself here, that ordinary investors are rushing back in. but it is fueled by some very...
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Jan 23, 2013
01/13
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you can see coca-cola's ad is already up on its website. the company is letting you watch and tell them how this commercial should end on game day. ♪ [ music ]♪ mercedes already leaked this ad on its facebook page yet. the controversial ad has some hype with dozens of comments about the suggestive commercial. this is the plan at about $4 million for a 30-second ad the strategy is to push the social media to build buzz about the products before kickoff. in addition, companies say they are trying to have a conversation with consumers and give them incentive to take that sneak peek. >> it's not branding. i think there's more contests, a little bit. some of them are offering prizes if you watch the game, you have a chance if you see the ad to win. >> experts say this pays off and seeing the commercial before the big game can score some big points. not to mention companies using this incentive getting a little extra ad time without having to pay that super bowl air time price. reporting live in san francisco, cate caugiran, cbs 5. >> thank y
you can see coca-cola's ad is already up on its website. the company is letting you watch and tell them how this commercial should end on game day. ♪ [ music ]♪ mercedes already leaked this ad on its facebook page yet. the controversial ad has some hype with dozens of comments about the suggestive commercial. this is the plan at about $4 million for a 30-second ad the strategy is to push the social media to build buzz about the products before kickoff. in addition, companies say they are...
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Jan 24, 2013
01/13
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. >> reporter: example, coca- cola's ad. click on their site to watch it and decide who wins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. >> it turns into having a life of its own and because you're on the super bowl you have a chance to be talked about in a way you don't if you are advertising somewhere else. ♪ [ music ]♪ >> reporter: mercedes-benz already leaked its ad on its facebook page today encouraging the buzz. thousands of likes and dozens of comments about the suggestive commercial. ♪ [ music ]♪ >> reporter: linda yee, cbs 5. >> we'll see more of those. >>> it hasn't been this rough for apple in a long time. coming up, the warning today from the struggling cupertino company. >> plus, hear from manti te'o in his first television interview since the girlfriend hoax got exposed. this afternoon, the company released earnings that were flat year to year. apple said sales in the current quarter >>> apple stock is down dramatically
. >> reporter: example, coca- cola's ad. click on their site to watch it and decide who wins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. >> it turns into having a life of its own and because you're on the super bowl you have a chance to be talked about in a way you don't if you are advertising somewhere else. ♪ [ music ]♪ >> reporter: mercedes-benz already leaked its ad on its facebook...
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Jan 18, 2013
01/13
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captioned by dia access groupt bh cess.wgbh.or >> funding for charlry rose what been provided by the coca-cola company, supporting this program since 2002. and american express. additional funding provided by these funders: and by bloomberg
captioned by dia access groupt bh cess.wgbh.or >> funding for charlry rose what been provided by the coca-cola company, supporting this program since 2002. and american express. additional funding provided by these funders: and by bloomberg
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Jan 15, 2013
01/13
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. >>> long accused of causing owebyowe obesity, coca-cola launches a new ad campaign. >>> first your "eye opener." >> they do not forgiveness overnight, they do not expect people to drop their grudges against him overnight.
. >>> long accused of causing owebyowe obesity, coca-cola launches a new ad campaign. >>> first your "eye opener." >> they do not forgiveness overnight, they do not expect people to drop their grudges against him overnight.
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Jan 23, 2013
01/13
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everyone from the ceo of coca-cola to sap, we have general electric, merck, citi group, india companies, research in motion's blackberry, china's hna, jpmorgan chase, and speaking of microsoft, bill of the bill and melinda gates foundation, don't miss the interview at 5:30 a.m. eastern time here on foks -- fox business. that's friday. all of that and so much more so stay tuned. [ male announcer ] where do you turn for legal matters? maybe you want to incorporate a business. orrotect your family with a will or living trust. and you'd like the help of an attorney. at legalzoom a legal plan attorney is available in most states with every personalized document to answer questions. get started at legalzoom.com today. and now you're protected. >> lori: this is your fox business brief, commuters had a rough ride. service restored at amtrack northeast corridor between new york and niewrks, new jersey after being suspended for mechanical problems. trains moving at restricted speeds still and there is congestion. the food maker tumbling after they voluntarily recalled frozen pizzas because of pos
everyone from the ceo of coca-cola to sap, we have general electric, merck, citi group, india companies, research in motion's blackberry, china's hna, jpmorgan chase, and speaking of microsoft, bill of the bill and melinda gates foundation, don't miss the interview at 5:30 a.m. eastern time here on foks -- fox business. that's friday. all of that and so much more so stay tuned. [ male announcer ] where do you turn for legal matters? maybe you want to incorporate a business. orrotect your family...
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Jan 25, 2013
01/13
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and if there's debate about how things will get better, muhtar kent, the ceo of coca-cola says things aren't going get worse. >> the fear is largely gone. >> i don't think it's right to say it's gone. i think of it as walking on ice that isn't too secure, but i think everyone expected the ice to hold. >> reporter: what could crack that ice? if congress and the white house can't agree on the deficit or the debt ceiling. will washington work is the theme of the seminar in davos today. house majority leader eric cantor who's here will have to answer. that's the question on a lot of people's minds. why can't the u.s. get its act together? >> well, i think the thing that diff different yates us is we know what to do. >> reporter: the head of the international monetary fund christine lagarde says the u.s. has to confront this. if those decisions are postponed again -- >> well, it will be pushing the can down the road yet again, which was an approach we made against the europeans, and i don't think the u.s. should fall in that trap. >> reporter: and with the u.s. economy now showing renewed
and if there's debate about how things will get better, muhtar kent, the ceo of coca-cola says things aren't going get worse. >> the fear is largely gone. >> i don't think it's right to say it's gone. i think of it as walking on ice that isn't too secure, but i think everyone expected the ice to hold. >> reporter: what could crack that ice? if congress and the white house can't agree on the deficit or the debt ceiling. will washington work is the theme of the seminar in davos...
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Jan 24, 2013
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. >> the impression is you could be on the side of coca-cola and the american beverage association here. is that right? >> people can say what they want to. we are on the side of fairness. >> the lawsuit contends the sugary drink ban is unfair because it exempts supermarkets in many convenience stores while including most local neighborhood shops. why do you think the big chains are left out? >> they have political power. >> the city's health commissioner would not comment on camera but did give cbs news this statement saying "the obesity crisis calls for bold action. this regulation will help those suffering from obesity and its health effects including members of minority groups who are disproportionately affected." but the naacp says if the city really wants to help it would start by joining them at the table. is the mayor talking to you about all this? >> no. >> reporter: do you want him to? >> yes. >> the ban f it goes into effect on schedule would start on march 12th and could result in $200 fines for anyone not following the rules. charlie, norah? >> very interesting to see what
. >> the impression is you could be on the side of coca-cola and the american beverage association here. is that right? >> people can say what they want to. we are on the side of fairness. >> the lawsuit contends the sugary drink ban is unfair because it exempts supermarkets in many convenience stores while including most local neighborhood shops. why do you think the big chains are left out? >> they have political power. >> the city's health commissioner would not...
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Jan 25, 2013
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healthy number, and if there's debate about how soon things will get better, muhtar kemp the ceo of coca-cola, is confident they're not going to get worse. >> a year ago there was a lot of fear here. that's largely gone. >> i don't think it is right to say it's gone. think of it as walking on ice that isn't too secure. but i think everyone expects the ice to hold. >> reporter: what could crack that ice? if congress and the white house can't agree on the deficit or the debt ceiling. will washington work is the theme of a seminar in davos today. house majority leader eric cantor, who is here will have to answer. that's the question on a lot of people's minds, why can't the u.s. get its act together? >> you know i think the thing that differentiates the u.s. from so many of the other countries especially in the eu we know how to fix our problem, and we're just at lagerheads as to which way to go. >> reporter: but the head of the international monetary fund christine lagarde said here "the u.s. has to confront this." if those decisions are postponed again -- >> well it will be pushing the can dow
healthy number, and if there's debate about how soon things will get better, muhtar kemp the ceo of coca-cola, is confident they're not going to get worse. >> a year ago there was a lot of fear here. that's largely gone. >> i don't think it is right to say it's gone. think of it as walking on ice that isn't too secure. but i think everyone expects the ice to hold. >> reporter: what could crack that ice? if congress and the white house can't agree on the deficit or the debt...